1. Email Creation
An email that is personalized to the recipient has higher probability of engagement contributing to better conversion rates. Receiving an email that is personalized helps take away the feeling of being part of a mass email list. If you have the information, make sure that you personalize your emails.
Email signature section in the footer offers yet another space to promote content and draw the user's to your website or blog. Having an advertisement in the signature can work wonders in terms of monetizing your list. Just ensure that there are no heavy images and the content itself is relevant.
Users often forget the fact that they have subscribed to receive your emails and therefore may report your emails as spam if they do not understand why they have received your email. Providing a simple note on why the recipient is receiving your email will help reduce such instances.
According to the CAN-SPAM act, the registered physical address of the sender should be mentioned in the commercial emails you send out. It is a good practice as well increases the credibility of your brand or company. Ensure that your registered address is available in the footer of the email.
If a subscriber wants to stop receiving emails from you, It is best to facilitate that by giving an easy method using which they can opt out. This is not only required to maintain a good sender reputation but is also a legal requirement under many regulations. Ensure that you make available an unsubscribe option in your email that can be easily found by your recipient.
In the recent past, Social Media has quickly become an inevitable alternative for providing social proof. The trust of your users can grow multifold when they witness well maintained social media profiles for the brand. Link to your profile on popular social media channels with proper URLS.
Most templates come with placeholder content designed to make them more appealing and they might not be relevant to the audience you cater to. If you are using a template, ensure that all the placeholder text, images and values are replaced with relevant content.
A badly formatted email, despite having engaging content might get ignored due to a bad UI. Formatting the email for visual appeal is critical in improving its readability and engagement. Maintaining consistency in font, capitalization in headings, paragraph spacing and alignment are just some quick things you can do to ensure your emails looks great!
While you can easily disguise ads or content from sponsors as the intended content. It becomes extremely important to distinguish sponsored content or ads especially if there is a conflict of interest. Your subscribers may feel cheated if the promoted content is not differentiated with original content and may unsubscribe from receiving your emails. Ensure that the promoted/sponsored content or ads are clearly distinguishable from the original content in the email.
Spelling mistakes and grammatical errors in your emails can quickly pull down your reputation and cause ambiguity in your messaging. Subscribers might also start questioning your credibility and expertise. Ensure that the content you present in the email is free from simple spelling / grammar errors by running it through a spell checker/ grammar correction tool.
One of the most common errors committed while sending out an email is to forget the attachment. Sending another email with just the attachment, will cost money and may cause the recipients to see a threaded email with fragmented information. Double check to ensure that your emails indeed contain attachments if it is meant to.
It is not uncommon for a lot of recipients to turn off default loading of images. This will not only make your emails look bad but also cause the recipient to see blank spaces in place of your images, if you do not include proper alternate text. Ensure that you provide a description or appropriate comments to be shown in case your image does not load.
Mail merge tags, if placed inaccurately, might completely distort the email presentation. It could also lead to the subscribers losing trust and panic, considering the email to be a phishing attempt. A non-personalized email gets better reception than a failed attempt at personalization, and using incorrect syntax is one of the major contributor for mail-merge attempts going wrong.
Some marketers tend to optimize engagement by providing deceiving subject lines which maybe completely irrelevant to the email content. While this click-baity approach might get good email opens, you run the risk of losing the trust of the subscriber and your email may end up as spam. Ensure that the subject line of the email resonates with the email content.
Email clients categorize an email as spam by analyzing the content of the email. It is essential to run the content of the email through a reliable spam checker and understand if the email content seems spammy or any specific keywords in the email are likely to contribute to the email being categorized as spam. Do this check to reduce the chances of your email landing up in the spam folder of your recipient's mailbox.
Sometimes, the email content might be truncated or rendered in an undesired manner by many email clients. A very good way to counter this issue is to provide a link to view the email in browser. This will ensure that your recipients get the best viewing experience while you get more traffic to your website.